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A LITTE BIT ABOUT ME

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WHO I AM

Part problem-solver, part listener — I design products that work with people, not against them.

RECENT WORK

Designing at the intersection of learning, innovation, and public service — building backend workflows, AI tools, booking platforms, and wellbeing systems for MOE Singapore and GovTech.

WHAT I DO

Product Design • UX Research • Strategy • Design Systems • AI & Prompt Engineering • GovTech & EdTech

FUN FACTS

🎶 Occasional bathroom singer
🍵 Hojicha × Matcha enthusiast
🐾 Cat mum
🥗 Grain-bowl connoisseur
🌍 Keen to design across cultures (Europe, China, Australia — open to anywhere that inspires!)

DESIGN PHILOSOPHY

I’m a big believer in design → test → learn → tweak → repeat — because good design isn’t what just looks nice, it’s what works, sticks, and moves metrics.

BACKGROUND

Former tech recruiter and hospitality pro turned designer — bringing service-minded empathy into digital systems.

WHAT I CAN HELP YOU WITH

Web & App UX/UI Design • UX Research • Usability Testing • AI-assisted product workflows (LLM integration, prompt engineering) • Wireframes • Prototyping • User Flows • Design Systems • Information Architecture • Interaction Design • Product Strategy for MVPs and early-stage startups • Accessibility (WCAG) Audits & Improvements

GET IN TOUCH

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©2025 by SYAZANA CHOI

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